Building a forum and then running one are very different things. To be honest anyone can build a forum, the skill is in running and building one.
I will be quite blunt, any idiot can build a forum and may expect to earn a lot of money from it. The first part of that is true, the second part takes quite a lot of time and skill to say the least.
When you first start a forum spam may or may not be a problem depending on what forum board you choose to install, and even then the best anti-spam features are those featured in free plug-ins that you can install later.
Trust me you need to get the spam in check early on, otherwise you will wake up each morning to a board full of naked ladies, sneaker or For-ex adverts. If you do not nip it in the bud it will happen daily (every single day!). This forum spam is automated so you need to be clever to stop it, but stop it you must otherwise you will spend your whole day moderating the forum.
If you have the money you could employ a forum moderator as they do not cost the Earth as you can buy them in blocks of hours per month.
When running a forum you will need to think about what is and is not appropriate so that you can set up the forums rules. You will need to work the list of your members - sending them an email with the best "Post of the day" can provoke people to going onto the board daily.
You should send each new member a personalised email thanking them for joining and asking them to get posting.
You will from time to time to ban users and delete their posts. Most of the time it will just be spam, but occasionally it will be one person verbally bullying another onscreen and this needs taking care of.
You will also need to backup your forum on a regular basis.
You may also want to change the theme/layout of your forum over a period of time, and maybe add in new sections and plug-ins. All of these take time and this is where the hard work comes in.
Also when first setting up a forum you will very quickly realise that nobody posts onto an empty forum so you will need to consider how to get round this or your efforts will be wasted
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